10 February 2014
Tourism Exchange Australia (TXA) today finalised a new distributor relationship with a connection to Agoda.com, one of the fastest growing online hotel platforms worldwide.
Agoda.com has a listing of hundreds of thousands of hotels and provides services available in 38 languages.
A brand of the Priceline Group, Agoda.com has strong operations in Singapore, Bangkok, Kuala Lumpur, Tokyo, Sydney, Hong Kong, and Budapest, with an additional presence in major cities throughout the world.
Suppliers on TXA will not only benefit from the power of Agoda.com to distribute their products but will also have access to 5,000+ affiliate sites worldwide delivering an even greater exposure for their products.
Now all Australian suppliers, large and small, can capitalise on TXA’s connection to this important distribution partner.
Errol Cooke, Vice President – Global Hotels of Agoda.com said “The launch of the connection with Tourism Exchange Australia brings millions of Agoda.com online travel customers to the doorstep of thousands of Australian hotels and accommodation providers. We are thrilled that we can continue to contribute to the growth in Australia as a market for international and domestic travellers.”
Shane Crockett CEO of V3, said, “We are thrilled that this connection has been established. Agoda.com is one of the key Online Travel Agents (OTA) in the Asia region and this connection continues the expansion of opportunities for industry Suppliers delivered by TXA.” V3 is the joint provider of TXA, in partnership with the Australian Tourism Data Warehouse.
Liz Ward, CEO of ATDW said “Having such an important OTA like Agoda connected to TXA is another significant milestone for TXA and will provide outstanding benefits for the Australian tourism industry. This initiative will support Australia’s overall push into the burgeoning markets of Asia and as such represents another valuable TXA driven contribution to all Australian tourism suppliers, regional tourism organisations and Government tourism organisations that are utilising the TXA technology to support their digital marketing initiatives.
Tourism Exchange Australia is an inclusive and neutral booking exchange created by an alliance between ATDW and V3 to provide the Australian tourism industry with a combination of the current services offered by the ATDW and V3.
The ATDW collects tourism content from all Australian States and Territories and publishes it on multiple websites while V3 enables consumers to book the product immediately. The TXA connects both the ATDW and V3’s Open Booking Exchange technology to deliver a comprehensive suite of online, bookable Australian tourism products to consumers.
As an open, neutral and inclusive booking exchange TXA incorporates inventory and pricing from multiple booking systems and then distributes it widely to various websites. TXA offers distributors and operators the opportunity to increase their sales and provides consumers with the ability to source high quality tourism content and book it securely online.
About Agoda Company Pte Ltd:
Agoda Company Pte Ltd (Agoda.com) is a leading Asia-based, online hotel reservations company, which specializes in securing the lowest discount hotel prices. Agoda.com is part of The Priceline Group (Nasdaq:PCLN). Agoda.com's network includes more than 360,000 hotels worldwide. The multinational staff of more than 1,400 professionals, located throughout the world, provides a first-rate reservation service that uniquely combines local knowledge and local connections to provide the best hotel deals to both business and leisure travelers.
In addition, Agoda.com customers can earn loyalty rewards, which can be used on future bookings. A member of the Pacific Asia Travel Association (PATA), Agoda.com's aim is to promote travel by making it more affordable and more accessible to more people. AGODA® is a registered trademark of AGIP LLC, used under license by Agoda Company Pte. Ltd.
V3 provides innovative proven products and services that promote growth and efficiency in the tourism industry. A key objective is to enable tourism businesses large, small and micro, to sell live inventory in real time to customers through multiple internet distribution channels and fully engage in e-commerce and global distribution.
V3 assists Government Tourism Organisations (GTO) to move beyond simple internet strategies to state of the art digital strategies oriented towards online distribution using the Open Booking ExchangeTM technology to facilitate e-commerce (including on their own website). The Open Booking ExchangeTM powers Tourism Exchange Australia and is world leading technology based on a suite of software facilitating direct to supplier online bookings for accommodation, tours, attractions and events.
About the Australian Tourism Data Warehouse
The Australian Tourism Data Warehouse (ATDW) is owned by all the State and Territory government tourism organisations, as well as Tourism Australia. ATDW was established in 2001 to provide the tourism industry with a national content standard and create a comprehensive, high quality database of Australian tourism product and destination content. ATDW is available to licensed distributors to publish on web sites or other distribution channels. For more information on ATDW visit www.atdw.com.au.