25 May 2009
Travel marketing and software provider V3 (Vcubed Pty Ltd), today announced the launch of a direct connection to MICROS-Fidelio’s distribution platform; myfidelio.net to its Open Booking Exchange (OBX™) technology. The connection will enable hotels using the myfidelio.net, distribution platform to immediately, and easily, present their rooms with live price and availability to a multitude of distribution points through Tourism Exchange Australia (TXA). Through this single point, hotels can immediately take advantage of the broad reach, depth and cost effectiveness of TXA distribution channels.
V3 Executive Director and CEO Shane Crockett said, “The TXA integration to myfidelio.net delivers a large number of quality Australian hotels the option to sell rooms through a huge range of both, newly available, and traditional distributors, irrespective of the property management system each property is using. For many properties using MICROS–Fidelio’s OPERA PMS or OPERA Central System Solutions (ORS), they can enjoy cost effective end to end distribution connectivity with real time, last-minute availability.”
This TXA integration benefits travel consumers who can search, book and pay for rooms through a multitude of commercial and Government websites, integrated to TXA. The two-way connection delivers Distributors live availability and price, while hotel bookings are instantly loaded into their OPERA Property Management.
Mr. Crockett explained that, “By utilising the OBXTM technology, TXA has led the way in creating a neutral exchange to enhance online marketing of Australian tourism products. Properties using MICROS-Fidelio solutions now have total distribution autonomy to present ‘live’ inventory through the exchange.”
Liz Ward, General Manager of ATDW said, “We are extremely pleased to welcome MICROS-Fidelio, and particularly myfidelio.net, as one of the main points of sale for Australian product within the TXA; especially at this time, when Australian tourism is facing a difficult period due to the economic crisis. It reinforces the open nature of TXA and the inherent principle that TXA is committed to ensuring that the booking transaction for a product occurs with trusted commercial players in the industry”.
Stefan M. Piringer, President MICROS-Fidelio Asia Pacific said, “MICROS continuously strives to enhance the benefits of our product offering for customers, and to extend product distribution capabilities cost effectively. Utilizing V3’s unique integration to multiple channels, including Regional Tourism entities across Australia, is therefore a valuable addition to the overall myfidelio.net distribution capabilities.”