Visit Britain chooses V3 and Rainmaker for Tourism Exchange platform

1 February 2019

Building on the success of Visit Britain’s Discover England Platform Pilot Project, V3 and Rainmaker are very pleased to announce that V3’s OBX™ technology and Tourism Exchange model has been awarded the contract to deliver the tourism technology platform and business model for the UK Government’s Discover England initiative.

The contract will be administered by Visit Britain. The initiative aims to support the tourism industry in developing and presenting world-class bookable English tourism products to the world. 

Visit Britain will use V3’s OBX™ Business to Business (B2B) tourism platform to provide the British tourism industry with a cost effective and efficient distribution technology and business model to deliver high quality content, rates and availability for ecommerce enabled bookable product to international and domestic markets. This umbrella solution will improve global online visibility for British tourism products and boost Britain’s online tourism profile and that of British suppliers, cities, destinations, and regions.

The model addresses the needs of myriad British participants including all categories of suppliers, international and domestic distributors, DEF projects, DMOs and their users.

The platform to be branded TXGB is scheduled to be live by 31 March for industry launch mid-year after extensive third party testing.


Stephen Wells


About V3

V3 is a leading technology company for the travel and tourism industry. V3 creates and operationalises tourism platforms that are leading edge technology, and delivers associated services, as business solutions focused on optimising revenue across all travel distribution channels with unrivaled speed, intelligence, and scalability. 

V3’s well established OBX™ technology platform facilitates all tourism providers presenting content, live rates and availability, programmatically to online distributors, allowing for real-time, online booking of live accommodation, tour, and event and attraction inventory. 

OBX gives integrated distributors the particular unique advantage of direct access to live inventory from smaller businesses that otherwise might not be available to them due to the limitations of the legacy ‘allocation’ based model. 

V3’s focus is helping large and small, and micro tourism operators across all tourism segments, fully engage in online marketing to get more online bookings. We particularly focus on enabling small tourism businesses to access as many sales channels as possible to increase the online profile of their business and the digital profile of destinations.


About Rainmaker

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